There is a new advertising campaign on the television and the web letting people know that computers with Windows (PC) are cheaper than those with Mac as their operating system. This is after Microsoft’s campaign to let customers know who “was a PC” or how easy it is for a 8 year old to make a slideshow on his PC… and after the ever-so-intelligent slogan “life without walls” when your product is called Windows, ironic. Anyways, the commercial shows a girl with the challenge to buy a 17″ computer for under $1,000. You see her coming out of a Apple Store and then she is in her car and says there weren’t any and that she’s “not cool enough for a Mac”. Then in the end she buys an HP from Best Buy and has money leftover. Here is my gripe about this advertising campaign, does anyone buying a computer NOT realize that Apples are more expensive than generic systems running Windows? I know they are playing off the hurting economy, but I tend to think anyone who has done some sort of research on an item they plan on spending approx $1,000 on has already looked into the large difference between MS and Mac pricing and doesn’t really need a full blown campaign to let them know this. I’m starting to think MS thinks its customers are retarded; i.e. the “Mojave Experiment” where they had people use the latest edition of Windows only to tell them afterwards that they were using Vista, and the subjects were astonished… as in hey customers Vista isn’t bad, its you, you’re too stupid to figure out how to use it properly, we made a commercial to let you know that instead of making an OS that is just intuitive to begin with. Anyways, I think it is funny how much money they use on marketing and not on making their stuff better- Windows, Zune, XBOX. Oh well! I’m bias but I try to bring forth the facts at the beginning of the entry, then lay the opinion. Looking forward to OSX Snow Leopard in August, skipped the last operating system upgrade for this one!
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